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Independent Clinical Services
,
Bristol, Bristol
Senior Digital Marketing Specialist
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Job Type: Full-time |
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Salary: £28,000 per annum |
Overview
A role has been created for a Senior Digital Marketing Executive to join our fast-paced marketing team, to support and innovate our digital marketing strategy and optimise digital initiatives. With support from the Digital Marketing Manager, this is an autonomous role that covers the full digital portfolio across 3 brands. The role: This is a great opportunity to be part of a friendly and supportive team. If you are looking for a long-term diverse role that will offer you autonomy to drive innovation and optimisation, then this is the right challenge for you. Working closely with the marketing team, maximise performance and ROI on SEO and PPC campaigns to drive customer acquisition and engagement Collaborating with the Marketing Executive, continuously improve web content to improve customer experience and drive retention across digital channels Analyse and optimise experience for users across multiple digital touchpoints Provide actionable reporting on digital performance and ROI Publish and optimise web content to drive customer engagement and retention Work with the UX team and external agencies to improve features and functionalities on our websites Work with the digital, journey optimisation and data teams to streamline cross-functional processes Explore new initiatives to drive customer acquisition You will need: An open, flexible and adaptable mindset, to cope with a rapidly changing fast-paced A collaborative, inclusive and supportive approach Excellent multitasking and prioritisation skills Experience in optimising digital strategies and campaigns across digital channels Experience in technical SEO, implementing onsite and offsite strategies and best practice Experience with the following is essential: Google: Analytics and Search Console. Tag Manager is desirable CMS, preferably WordPress SEMrush (desirable) Project management tools ICS Group is an equal opportunities employer.