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McGregor Boyall
,
London, Greater London
Product Marketing Manager
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Job Type: Full-time |
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Salary: £50,000 per annum |
Overview
MG135 - Product Marketing Manager South-West London This client is global v ideo and technology company with a reputation for being one of the most innovative firms in their market. They collaborate with industry experts to create valuable cutting-edge solutions to their customers and partners across a range of industries. They now need a Product Marketing Manager to work closely with the Marketing Director with new product initiatives, product launches and to take ownerships of various marketing projects. You will: Take responsibility for analysing the market, competitive intelligence, planning product / solution launches, gathering feedback from customers and partners, producing sales tools and marketing collaterals. Analyse the market, the competition and identify how to best exploit industry and technology trends to achieve sustainable competitive advantage. Work in collaboration with the Product Team on the product launch plan - defining USPs, launch, positioning, pricing, messaging, promotion, and sales enablement. Produce product brochures, infographics, sales and training presentations, whitepapers, technical briefs and case studies. Work in collaboration with Digital and Social Media Marketing to keep the website product pages up to date. Manage 3rd party agencies for product photoshoots and product related videos and content (blogs, social media posts, etc) to ensure consistent communication across channels. To be successful, you will have: A degree in a related subject. 5 years marketing experience in a product marketing or B2B marketing role, knowledge of technology-based or SaaS products. Experience in creation and execution of GTM plans. Experience working with internal teams and external agencies. Extremely collaborative, excellent stakeholder management and communication skills. Understanding or experience of working in a business with multi-functional teams and a large portfolio of products and services desirable. Apply now through the link provided or email Marianna Georgiou at . McGregor Boyall is an equal opportunity employer and do not discriminate on any grounds.