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Harnham
,
London, Greater London
Media Audience Specialist
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Job Type: Full-time |
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Salary: £35,000 per annum |
Overview
MEDIA AUDIENCE SPECIALIST £35,000 - £45,000 BONUS BENEFITS LONDON Are you a highly analytical programmatic experience with experience utilising DMPs? Want to work for a widely recognised UK entertainment company? This company are looking for an Audience Specialist to join their team. THE COMPANY This company are one of the largest names in UK entertainment and are home to some of the most iconic programmes of their kind. Due to a recent digital restructure and a largescale push on digital analytics, they have now created a brand-new role to own all DMP activity. Working collaboratively with a range of stakeholders and teams, you will sit at the heart of analytic activity within this social and dynamic office. THE ROLE: As Media Audience Specialist, you will own all DMP activity across the business, providing analytical insights and acting as the subject matter expert for all DMP activity. In specific, you can expect to be involved in the following: Closely analysing and segmenting first and third-party data from Media Index (DMP) alongside other sources e.g. CDP Using data to create new audiences Work collaboratively with the sales team to advise on how best to utilise audiences and in turn, pitch that to clients Attending some client pitches in order to answer and consult on technical questions Reporting on recommendations and their success through Excel YOUR SKILLS AND EXPERIENCE: The successful applicant will have the following skills and experience: An undergraduate degree Strong hands on commercial experience using a DMP for audience analytics, preferably Media Index, Bluekai, Lotame or Adobe Some commercial experience segmenting audiences and providing recommendations accordingly Commercial experience in a client facing role or attending pitches Previous commercial experience using Excel to report on audiences THE BENEFITS: Base salary of up to £45,000 bonus benefits A highly autonomous and responsible role Huge social culture including events, days out ad after work drinks HOW TO APPLY: Please register your interest by sending your CV to Beth Williams via the Apply link on this page. N.B. This client does not offer sponsorship for candidates who are not permitted to work in the UK.