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Reed
,
Newcastle upon Tyne, Tyne and Wear
Digital Marketing Executive PPC Specialist
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Job Type: Full-time |
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Salary: £25,000 per annum |
Overview
REED Marketing and Creative are currently working with a leading organisation based in Newcastle upon Tyne, who are looking to recruit an experienced Digital Marketing Executive (PPC Specialist) on a full-time and permanent basis. The main focus of the role will be PPC, therefore it is essential that you have a proven and successful track record of working in a PPC role. The salary is £25,000 - £28,000 per annum (negotiable depending on experience). Key Responsibilities: Working within the marketing team, you will report to the Head of Marketing and will deliver digital marketing campaigns across the businesses key acquisition channels. Reporting and analytics for PPC, SEO, PR and Social. Analysing and reporting on the performance of campaigns, with effective, clear communications to help feedback accuracy. Keeping up to date with best practices to ensure the future success of campaigns. Create and execute UK market focused Paid Search campaigns across Google, Bing, Facebook ads, and Linkedin. Take ownership of PPC and related data analysis. Implement and manage highly effective campaign strategies with focus on PPC and SEO. Working towards and understanding clear strategic business KPI’s. Analyse performance and identify opportunities for growth. Give regular performance updates to stakeholders. Schedule and understand regular performance and insight reports. Keep up to date with the latest digital and industry trends. Use test results to make business decisions. Candidate Requirements: Previous experience in a fast-paced, digital marketing environment. Experience of coordinating activity across different areas of the digital landscape. Experience of creating and managing campaigns budgets. Experience of running PPC campaigns across many search engines is essential. Experience of using paid search management and tracking tools. An understanding of automated bidding solutions and custom AdWords scripts. Excellent understanding of paid search best practice and a working knowledge of other media channels especially SEO and Social Media. Previous experience in a client-side role or within a digital agency. Strong analytical skills and the ability to process and interpret large amounts of complex data.