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The Candidate Ltd
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Manchester, Greater Manchester
PPC Executive
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Job Type: Full-time |
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Overview
Are you all about paid search? Ready to put years of experience to the test? Our new role as a PPC Manager may be perfect for you Do you want to work somewhere with many opportunities for training and progression? If so, then you may be ideal for our new role Our client is a successful, award-winning digital agency based in Manchester searching for a new PPC Manager to help optimise PPC campaigns. They have a fresh approach to paid search marketing and if you are looking to work with a variety of clients and industries, this may be the job for you The new PPC Manager will have proven experience in paid search optimisation with a range of budgets, using platforms such as Google and Bing. The PPC Manager will have fantastic communication skills as they will be expected to attend meetings with clients to fully understand their paid search goals and evaluate potential clients’ accounts to provide recommendations. A range of PPC competencies will be expected to excel in this role, such as the ability to manage large keyword lists, contribute creative copy ideas and manage key account metrics. Main Roles and Responsibilities of the PPC Manager: Create new paid campaigns, ad groups, and accounts for clients. Monitor and analyse results generated from paid search campaigns to create recommendations for optimisation. Use of call tracking and daily account management. Manage display network placement lists on Google Ads and through advertising platforms. Implement strategies for campaign structuring, keyword opportunities, targeting and other facets of paid marketing, whilst considering client’s paid search goals. Keeping up-to-date with current trends within PPC marketing and client’s industries. Create monthly (and ad hoc) reports of client’s PPC activities, and ways in which these can be optimised. The Ideal Candidate: Passionate about paid search and all things PPC Ability to creatively solve problems, produce ideas and multi-task efficiently. Strong experience in PPC marketing. Google Ads and Bing Words certification is desirable, but not essential. Able to manage both small and large scale PPC accounts for a range of clients. Ability to learn quickly about new clients and their industries is essential to succeed in this role Experience in working with common PPC ad platforms (LinkedIn, Twitter, Google Ads, Bing, Facebook etc.). Amazing organisational, analytical, time and project management skills are crucial Does the sound of a workplace with plenty of progression opportunities sound right up your street?