Digital Marketing Specialist - Cycling Sports Group

Digital Marketing Specialist - Cycling Sports Group Cycling Sports Group, a division of Dorel Sports owns some of cycling’s most iconic brands such as Cannondale, Schwinn, GT, Fabric and Charge. We are committed to developing and selling innovative, Award-Winning bicycles, parts and accessories through our diverse brand portfolio. An exciting opportunity has arisen for a Digital Marketing Specialist to work with our dynamic team based in our Head Office in Poole, Dorset. Reporting to the Director of Marketing, you will: Work on the development and execution of the digital strategy Implement and report on successful digital campaigns Manage and oversee digital marketing activity Assist our Marketing and Sales teams with any digital tools and support they may need Identify new opportunities to improve our marketing efficiencies Create social campaigns to drive event registration and ambassador awareness Support our UK retailers by providing digital assets and media content To be successful in this role, you will be passionate about the digital world with a digital first mentality to drive brand awareness and create commercial success. Relevant qualifications or previous experience in marketing or digital marketing advertising are key, along with an understanding or Google Analytics and Facebook Ad Manager. Strong project management, attention to detail and communication skills are vital in this role and you will need to be an excellent team player. A keen interest and understanding of the bicycle market would be beneficial but not essential. This is a busy and varied role so you must also be flexible and able to work under pressure to tight deadlines. Willingness to travel, both local and international is required, along with attendance at trade shows outside working hours, including some weekends.