Customer Engagement Executive - Beauty

Office Angels ,
London, Greater London
More Details
Job Type: Full-time
Salary: £30,000 per annum

Overview

Our client is a Luxury French beauty brand created in 1976 and remains a family led business. The company uses the most cutting edge science to maximize the synergy of powerful plant-based extracts and active ingredients to provide the highest quality cosmetics (Phyto-cosmetology). They offer award-winning skincare, make-up, and fragrances and launched Hair 2 years ago. We are looking to recruit a new team member to take responsibility for CRM, to manage SMILE loyalty program and to plan, organise and deliver Events across UK and Ireland. KEY JOB RESPONSIBILITIES: CRM Develop a communication & engagement plan for in store customers via Emails or Mailers to highlight new launches, tell the story of the Brand and invite customers to relevant events or Masterclass On Email - liaise with Paris e-commerce to ensure offline emails are aligned and work with the team to develop new emails when required On Direct Mailers - work with internal and external stakeholders to develop direct mailers - including design, messaging and targeting Work closely with Retailers and the Marketing Manager to seize relevant Customer Engagement opportunities and develop targeted campaigns aligned to brand objectives Measure ROI of Engagement plan using KPIS available with Selligent, report on CRM campaign results (open rates, CTR, engagement, ARPU, GW etc.) and optimise campaigns to deliver against KPI's Communicate with the brand head office in Paris to align messages and content for email and DM developments EVENTS Lead the yearly planning, development and implementation of events with a conjunction of : - Marketing and launch driven counter events in stores - Specific Masterclasses / Workshops out of counter / out of store working closely with the Area Managers, Work closely with Marketing Manager / Director to develop, innovate and develop attractive and relevant Events program for UK market Forecast and plan for all POS and Sampling requirements and create necessary collateral or social assets if necessary Liaise with retail team and training team to gain input, support and buy-in for the Events Prepare post-campaign analysis for each activity reporting to Marketing Director and MD Create and execute specific events marketing programs to support our Flagship stores and explore new opportunities to engage with Flagship consumers MANAGEMENT OF SMILE LOYALTY PROGRAMM Managing the in store loyalty program SMILE - liaising with for IT support, training and set up as required. Troubleshooting in field issues. Managing the database updates from Non-SMILE stores and managing with HQ to ensure timely addition to database. Reporting on CRM KPIs monthly, manage and Improve the Loyalty Program Drive Engagement and Conversion via the Customer Engagement Plans Manage Field 'Smile Ambassadors' (Motivation, follow up, Trainig) 2 - OTHER TRANSVERSAL PROJECTS Since we are a small and growing team, the job will encompass other transversal responsibilities giving the benefits of a 360 involvement in the business: Participation in Elaboration of several 360 retailers trade plan with Marketing Manager and Marketing Director and follow up and execution of the plans Assisting Marketing Manager in compiling Bi monthly Newsletter to the whole company. Ad hoc projects base on business specific needs JOB REQUIREMENT 3/5 years' experience in Events / CRM / Retail / Customer Engagement Experience in Retail valuable Attention to details and analytical skills to review and assess performance daily / weekly / monthly Beauty experience and UK market experience not a must but a plus Knowledge of SELLIGENT and SMILE ( or similar data capture programm) preferable Creative and enjoys working in fast-paced environment. Must be a self-starter, proactive, flexible and able to handle multitude of projects at one time. Excellent organisational, analytical and computer skills required, including Microsoft Outlook, Word, Excel and PowerPoint Excellent attention to détails Drive, positive, can-do attitude, team player Office Angels acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. Office Angels UK is an Equal Opportunities Employer. By applying for this role your details will be submitted to Office Angels. Our Candidate Privacy Information Statement explains how we will use your information - please copy and paste the following link in to your browser: https://candidate-privacy

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