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Voyant Recruitment Ltd
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Hitchin, Hertfordshire
Digital Marketing Manager
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Job Type: Full-time |
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Salary: £35,000 per annum |
Overview
Increase sales and profitability through digital marketing channels. Identify and implement changes in the digital marketing landscape, strategically around latest trends and changes in marketing channels. Using digital marketing data to help predict future performance and inform our product acquisition process. Job Description: Plan and execute all digital marketing campaigns in line with the business plan Identifying the most suitable marketing channel to deliver the best possible ROI Remain up to date with all the latest trends / developments and emerging technologies Optimisation of all digital marketing campaigns Work with the design team to ensure all creative is optimised to deliver the best CTR Work with the product / brand managers to ensure all campaigns are consistent with the product brand Ensure end to end analytics and tracking of all activities - with the ultimate goal of conversion tracking (where possible) Measurement and reporting of performance through daily metrics and sales Key Skills/Experience Required: 3 years’ experience in a practical digital marketing role Practical experience with Facebook / Instagram / Twitter / Reddit / AdWords / Email / Remarketing and other leading digital marketing platforms is essential. This is a hands-on role where you will be creating and managing all campaigns Expert level understanding of the fundamentals of Marketing theory Expert level of the fundamentals of Digital Marketing metrics / tools and optimisation strategies Experience in optimising marketing budgets and maximising ROI Comfortable presenting to senior management / CEO level The confidence to present professionally to external partners - from sales and retail to consumers and media.