Senior Digital Manager

Entertainment One Ltd. ,
London, Greater London
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Overview

Job Description

About eOne Entertainment One Ltd. (eOne) is a talent-driven independent studio that specializes in the development, acquisition, production, financing, distribution and sales of entertainment content. As part of global play and entertainment company Hasbro (NASDAQ: HAS), eOne's expertise spans across film, television and music production and sales; family programming, merchandising and licensing; digital content; and live entertainment. Through its extensive reach and scale, and a deep commitment to high-quality entertainment, eOne unlocks the power and value of creativity. eOne brings to market both original and existing content, sourcing IP from Hasbro's portfolio of 1500+ brands, and through a diversified network of creative partners and eOne companies including: international feature film distribution company Sierra/Affinity; Amblin Partners with DreamWorks Studios, Participant Media, and Reliance Entertainment; Makeready with Brad Weston; unscripted television production companies Renegade 83, Daisybeck, Blackfin and Whizz Kid Entertainment; live entertainment leaders Round Room Live; world-class music companies Audio Network, Dualtone Music Group and Last Gang; and award-winning emerging content and technology studio Secret Location. Key Responsibilities * To grow eOne's network of kids YouTube channels using audience growth strategies globally * Prepare performance reports on a monthly / quarterly basis using YouTube analytics and other data software like Tubular Labs to understand and enhance content performance, feeding insights back to Director and YouTube team. * To lead bi-monthly sessions with Channel Managers to discuss channel / territory level strategy and changes on the platform. * Plan and execute COPPA-compliant YouTube advertising campaigns using Google Ads to grow our channels * Plan channel level editorial and content strategy with Channel Managers, keeping in mind marketing themes and local nuances, presenting to Director. * Day to day channel management operations i.e. editing, scheduling, creating artwork for channels and channel optimisation. * Identify global and regional YouTube trends and use these insights to help shape our content strategy. * Communicate with internal commercial and marketing teams keeping them updated on YouTube performance and future strategy. * Manage the day-to-day relationship with external agencies to deliver on KPI's. Key Competencies * Direct experience with managing YouTube channels and confident analysing YouTube performance. * Tech-savvy, with an understanding of all YouTube features including; analytics, Content ID, downloadable reports and live-streaming. * Creative and proactive, with an ability to prioritize multiple tasks. * Excellent written and verbal communication skills. * Another language is a major asset, but not required. * A passion for children's brands. * Previous experience of managing people would be an asset, but not required. * Proficiency with Microsoft Office including Excel, and creative editing programs such as Photoshop and Premier / Final Cut. We are an equal opportunities employer and we welcome applications from all suitably qualified persons. To be considered for this position you must provide evidence that you/be able to demonstrate that you have the right to work in the UK

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