Head of Marketing

Radix DLT ,
London, Greater London
Job Type: Full-time
Contract Type: Permanent

Overview

Who are we? Radix is a new protocol, like Bitcoin or Ethereum, but super fast and easy to build on. Seven years ago, we started from scratch so that every person and device in the world could use it simultaneously, without centralization or compromise. Radix has built up a global following of 43,000 interested community members, companies and developers from around the world. We have also raised money from some of the top European VCs and Funds. We’re looking for a Head of Marketing to own and manage Radix brand, communications and community. As Head of Marketing, you will be responsible for driving awareness of Radix and engagement with its community both within the crypto community and beyond. You will need a passion for and knowledge of the crypto community and a strong personal drive to deliver. You will work directly with the CEO, manage the social media manager and grow the marketing team. As Head of Marketing, you will Define and implement a marketing strategy for Radix which grows brand awareness and engagement Deploy successful marketing campaigns and own their implementation from ideation to execution Measure and report performance of the digital marketing campaigns, and assess against goals (ROI and KPIs) Produce valuable and engaging content for our website and blog that attracts and converts our target groups Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and advertising campaigns Analyze consumer behaviour and adjust email and advertising campaigns accordingly Instrument conversion points and optimize user funnels Requirements Experience or interest in the crypto markets 5 years or more marketing experience A sense of aesthetics and an ability to create great copy and witty communication Up-to-date with the latest trends and best practices in online marketing and measurement Experience in optimizing landing pages and user funnels BSc/MSc degree Benefits A competitive salary and the opportunity to own part of the company through our options scheme. We know it's the people that make a startup win and fail and we recognise that in our benefits Flexible working - our normal working hours are 9 to 6 but we trust you to manage your time if something different works for you To be part of something amazing. We’re creating friction-free access to the digital economy and it’s going to change the world